Northern Sweden is characterised by pure clean air and dazzling frozen landscapes. Its’ extreme temperatures, mystical light and wilderness give it a sense of ‘otherworldliness’.

In this natural wonderland, severe winters with long nights contrast with the long summer days and midnight sun. Here you can experience off-grid adventures and authentic Sami culture and traditions. The area is ideal for salmon fishing, dog sledding, Nordic skiing and guided foraging excursions.

The north also boasts three spectacular national parks. Explore the famous Kings Trail, discover the networks of hiking and canoe trails and experience the design highlights of the Ice Hotel.

A holiday favourite for Swedes, Southern Sweden offers beautiful inland lakes, historic towns and the progressive city of Malmö. The area is rich in storytelling and you can truly immerse yourself in history and nature.


The eastern island of Gotland is famous for the Hanseatic city of Visby but less well known are its rauks: large rock formations carved by the Baltic Sea which have a magical feel. To the west, the small coastal city of Gothenburg offers easy access to bouldering and island walks in the archipelago.

In the south, Skåne’s wild lakes, rivers and forests allow for a spot of restorative forest bathing while Sweden’s only completely restored Viking village (Foteviken) will teach you more about history than a book ever could.