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SCITOUR AIMS TO HELP SMALL TOURISM BUSINESSES EXTEND THEIR MARKET REACH BY DEVELOPING A NEW TOURISM CONCEPT WITH SCIENCE AND SCIENTIFIC KNOWLEDGE AT ITS HEART.

Project partners will work with businesses to develop and market scientific tourism products that offer visitors a transformative and hands-on learning experience. This will benefit tourists who will get the opportunity to enhance their knowledge and appreciation of the study of science and of the phenomena that shape our world.

Inside a glacier

The goal is to create an umbrella organisation that gives participating businesses a package of benefits that they can continue to use beyond the end of the project to develop and market their product range.

This will include access to an established scientific tourism identity under the brand name ‘Wonder Seekers’, a website where they can market their products, access to transnational promotional campaigns, a supportive network of businesses offering similar products, and access to case studies, templates and guidelines reflecting the expertise gained throughout the course of the project.

Scientists have always travelled to remote places for study and research. In the same way, tourists travel to remote destinations and want to understand and learn about what they see and experience. This new tourism concept will focus on utilizing and communicating science in a fun and hands-on way.
Ari Laakso, Science Communicator
& SCITOUR Project Manager
Scientists have always travelled to remote places for study and research. In the same way, tourists travel to remote destinations and want to understand and learn about what they see and experience. This new tourism concept will focus on utilizing and communicating science in a fun and hands-on way.
Ari Laakso, Science Communicator
& SCITOUR Project Manager

Partnership

Led by: Arctic Centre, University of Lapland, Finland

Other partners: Multidimensional Tourism Institute,
University of Lapland, Finland

University of the Highlands and Islands,
United Kingdom

Hornafjörður Research Centre,
University of Iceland, Iceland

Greenland National Museum, Greenland

To find out more, contact

Ari Laakso
ari.laakso@ulapland.fi
+(358) 40 4844 293

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